“At Lightyear, we believe the time has come to engineer a new reality. Like our ancestors, we'll break ground. We'll let curiosity lead as we forge paths to a more balanced world.
There will be no looking back at the way things should have been, only ahead to what could be.“

Humans are instinctive travellers. We've wandered nomadically for centuries, pressed to conquer the horizon. Lightyear offered a product that tapped into human nature, winding back the wheel to make our need to move truly sustainable. The world’s first solar electric car, Lightyear 0.

As Senior Copywriter for the visionary brand, I was determined to win belief in it, and do all of its astounding innovation justice. It was my role to not only refine but create and protect a powerful, incandescent voice for Lightyear. Their solar electric cars flipped the script for a cleaner future, so did I.

In a vibrant team of creative minds, it was my role to write compelling campaigns on every medium. From technical blogs that captured the components, testing and innovation of our car, to emails, social posts, graphics, brochures, video ad scripts, brand guides, a whole new website, and even the unique interface of the car itself.

It was quite the ride.